Understanding Backlinks & Their SEO Importance

3 mins read - 29 November, 2020

Learn what is a backlink on a site and how an efficient link building process can elevate your site’s status in SERP. The importance of backlinks and Google’s way of using them to rank your site, simplified!

A backlink or Inbound link (IBL), as the name suggests, is the link back from a third-party site to yours. In simple words, they represent a "vote of confidence" from one site to another. Backlinks to your website are an indicator to search engines that others vouch for your content. This in return provides search engines a signal that your brand offers value. The more powerful the backlink is, the more credibility you will enjoy in the SERPs.

What is a backlink on a website?  As the name suggests, a backlink is a link back to yours from an outsider site. They reflect a "vote of faith" from one site to another. Backlinks to your website are an indication to search engines that your content is vouched for by others. This in return gives a signal to search engines that the company is offering value. The more high quality links you have, the better rankings you will enjoy. This is because a large number of quality links back to your site tell search engines that you are offering some great value in your target market.


Earning Backlinks Through Off-Page SEO

Earning backlinks is an integral part of off-site SEO. The process by which these links are obtained is known as link building. Fundamentally, certain backlinks are more beneficial than others. Followed backlinks from authentic and credible sources are deemed as being the most beneficial backlinks to earn, while backlinks from close to zero-authority websites are considered to be of a negative value for your site.


Working On Backlink Creation: What to Expect?

Backlinks take some time to be earned. New entrepreneurs or those who want to broaden their keyword footprint will find it difficult to naturally obtain backlinks from high authority sites. Therefore, most webmasters play the smart way by buying top-quality backlinks from highly-credible sites.

Some marketers also analyze the backlink profile (the list of website-linked pages and domains) to a rival who already ranks well for their desired keywords, to gain insight into the link building that would have benefited them. With a report generated through Moz Link Explorer or Ahrefs, marketers can replicate the same strategy to rank for the same type of keywords.

Importance Of Achieving Quality Backlinks

The number of backlinks is representative of the web site's success or significance. Backlinks are beneficial to SEO since some search engines, especially Google, would give more recognition to sites that have a good number of excellent backlinks, and deem those websites more valuable than others in their SERPs.

*A rule of thumb: If the link juices to your site derive from other sites and the content (or target market) of those pages is similar to your site, these backlinks will be deemed more important to your site and will award you with an impressive rank boost. If you encounter inbound links to pages with irrelevant content, they are deemed less important. Therefore, the higher the relevance of link building ties, the more the benefit you will enjoy.


Final Thoughts

For Search Engine Optimization, building quality backlinks is critical and because of their significance it should be given higher priority when running a site.